Competition Tool analyzes your competitors’ SEO performance for a specific keyword by providing key metrics:

  • Rank: Competitors’ position in search results.
  • Website: The domain ranking for the keyword.
  • Page Authority (PA): Strength of the specific page.
  • Domain Authority (DA): Overall strength of the domain.
  • Backlinks: Total number of links to the website.
  • Dofollow Links: Authoritative backlinks passing SEO value.
  • Referring Domains: Number of unique domains linking to the site.

These insights help you understand why competitors rank higher and guide your strategy to improve your own rankings.

Competition Tool Overview

Competition Tool provides an in-depth analysis of your competitors’ SEO performance for any specific keyword. This tool helps you identify key ranking factors of your competitors’ websites, giving you valuable insights to refine your strategy and outperform them in search engine results pages (SERPs). When you input a keyword, the tool will display the following SEO metrics for the top-ranking competitors:

Metrics Provided:

  • Rank: This shows the competitor’s position in search engine results for the specific keyword. You can see which websites are ranking the highest and how they compare to your own.
  • Website: The domain of the competitor that is ranking for the keyword, helping you identify which sites are your direct competition.
  • Page Authority (PA): A score that predicts how well a specific page from the competitor’s website will rank on SERPs. The higher the PA, the stronger that particular page is in terms of SEO.
  • Domain Authority (DA): This score reflects the overall strength of the competitor’s entire domain and its ability to rank in search engines. Higher DA indicates a stronger website with more credibility.
  • Backlinks: This metric shows the total number of backlinks pointing to the competitor’s website. Backlinks are an important SEO factor, as they indicate the authority and popularity of the website.
  • Dofollow Links: These are backlinks that pass SEO authority from the linking site to the competitor’s site. A higher number of dofollow links indicates that the competitor is benefiting from more authoritative links.
  • Referring Domains: This shows the number of unique domains that link to the competitor’s website. Having backlinks from a wide range of domains is often a stronger indicator of SEO performance than simply having a high number of total backlinks.

By analyzing these metrics, you can better understand why certain competitors rank higher for a keyword and what steps you can take to improve your own website’s ranking.